About Us — AfterMark
AfterMark • ColdRider • FuelPumper Contact us

Company

Built on parts.
Driven by service.

Founded 2003Headquartered in Houston, TXServing customers nationwide

AfterMark LLC is a wholesale distributor of aftermarket automotive and industrial parts, supplying repair facilities, fleet operators, and resellers across the United States.

We don't manufacture — we find the right parts, stock them deep, and get them where they need to go. Fast.

01 — Our story

Where we came from

AfterMark started in 2003 with a single warehouse, a forklift, and a firm belief that the independent repair market deserved a distributor that actually answered the phone. Two decades later, that belief hasn't changed — but our footprint has.

We built our business by specializing rather than spreading thin. Fuel systems, cooling components, and diesel filtration are what we know best. By going deep in a focused category rather than trying to stock everything, we can offer availability and technical knowledge that broader distributors simply can't match.

Today AfterMark serves thousands of customers from our distribution centers, moving hundreds of thousands of parts per year under three distinct brands — each built for a specific customer and application.

20+
Years in business
3
Distribution brands
48
States served
24h
Order turnaround

02 — Our brands

Three brands, one standard

Our catalog is organized into three customer-facing brands — each with its own focus, product mix, and channel strategy — all backed by the same warehouse, the same team, and the same commitment to availability.

AfterMark

Aftermarket parts for the professional shop

Our flagship wholesale brand serving independent repair facilities and regional parts chains with a broad catalog of fuel system and cooling components.

ColdRider

Cooling and climate for commercial fleets

Radiators, thermostats, water pumps, and HVAC components sourced specifically for medium- and heavy-duty fleet applications.

FuelPumper

Electronic fuel pumps and filtration

Facet, Purolator, and compatible electronic fuel pump solutions for gasoline, diesel, and alternative fuel applications — retail and wholesale.

03 — Operations

How we run the warehouse

Our primary distribution center is located in Houston, TX, with secondary stocking points in the Southeast and Midwest. Combined, our facilities hold over 40,000 active SKUs with a same-day pick-and-pack rate of over 95% on in-stock orders received before 2 PM local time.

We ship via UPS, FedEx, and LTL freight carriers. Most wholesale orders are confirmed, picked, and handed to a carrier within one business day. Drop-ship fulfillment for approved reseller partners is fully supported.

Stocked deep, not wide

We maintain high inventory depth in our core categories so back-orders are the exception, not the rule.

Same-day processing

Orders confirmed before 2 PM local ship the same business day from in-stock inventory.

Drop-ship capable

Approved wholesale partners can route customer orders directly through our warehouse to their end customer.

Quality sourced

Every supplier is vetted for manufacturing consistency, warranty support, and parts availability before we put their product in our catalog.

04 — Why choose us

What sets us apart

There are plenty of distributors. Here's why customers come back to us.

Technical knowledge on the phone

Our customer service team knows the parts. When you call with an application question, you get an answer — not a hold queue.

Honest availability

We don't take orders we can't fill. If something is out of stock, we tell you upfront and give you a real lead time.

Competitive wholesale pricing

Volume pricing, Net 30 terms for qualified accounts, and no hidden fees. What you see on the invoice is what you pay.

Hassle-free returns

Defective product gets replaced. Wrong shipment is on us. We make it right without making you fight for it.

Nationwide reach

We ship to 48 states with freight options sized for everything from a single pump to a full pallet.

Consistent supplier relationships

We've worked with many of our manufacturing partners for over a decade. That stability means better pricing and priority access during supply crunches.

05 — Milestones

Twenty years in the making

2003

AfterMark founded in Houston, TX

Started with a single leased warehouse and a focus on fuel system components for independent repair shops in the Gulf Coast region.

2007

ColdRider brand launched

Expanded into cooling and climate components after identifying an underserved niche in commercial fleet maintenance supply.

2011

Southeast distribution center opened

Added a secondary facility to improve delivery times across the Southeast and reduce freight costs for regional customers.

2015

FuelPumper launched as a retail-facing brand

Created a dedicated consumer and light-wholesale brand for electronic fuel pumps, opening a direct-to-repair-facility channel online.

2019

Drop-ship program introduced

Launched a full drop-ship fulfillment program for approved wholesale partners, enabling resellers to expand their catalog without carrying inventory.

2023

20th anniversary — Midwest hub added

Opened a third stocking location in the Midwest to bring transit times under two business days for the majority of the continental US.

06 — Work with us

Ready to open an account?

Whether you're a repair shop looking for a reliable parts source, a fleet manager needing consistent supply, or a reseller exploring drop-ship options — we'd like to hear from you.

Let's talk parts.

Account applications typically approved within one business day.

Get in touch